Germans select three ethnic designs developed in Tirupur

Elke Klemenz, a garment company owner from Germany, and Regina Vogt Heeran, a fellow German who acts as an apparel production facilitator for Ms. Klemenz’s firm, who came all the way to Tirupur in search of innovative designs for their products did not go back disappointed.

The women were able to select three designs to their likings from a bouquet of 113 developed by 30 students of the NIFT-TEA College of Knitwear Fashion, an institute promoted by Tirupur exporters.

The theme of the design was Indian ethnic motifs.

“The designs will be used for our summer collections of garments,” said Ms. Klemenz.

Three sets of garments are going to bear the designs which include women’s causal wear range, men’s shirt, and a kurta product similar to that was usually worn by Jawaharlal Nehru.

P. Sivasangavi, a post-raduate student, Laveena Elizabeth and L.Lavanya, both undergraduate students, all pursuing Apparel Fashion Design courses, are elated after the individual designs created by them were selected by the German firm.

“We developed the designs inspired by ethnic wears and chose orange, red, maroon, and majenta. It took almost three months for us to come out with 113 designs,” said Ms. Sivasangavi.

The students’ joy doubled as the German firm will give credit to the designers in the product catalogue used for promotion of the products.

Already, the company has been giving attribution to the efforts of under privileged women who were employed at the company’s production unit based in New Delhi by attaching a tag with the apparels that tells that the products are made by under privileged women.

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