The gene of entrepreneurship

More women are getting into family businesses or starting new ventures.

Women getting into family businesses or starting new ventures are not new to Coimbatore. But, what is interesting is that many of them now choose to become entrepreneurs and not as a compulsion.

“My wife used to do embroidery work for a retailer in the city. And, now, for the last five years, she is into jewellery design. She went for training in designing diamond jewellery and is doing it from home,” says a leading businessman here.

There are several young women who are educated and do not want to be idle at home. Hence, they are starting home-based businesses, says D. Nandakumar, president of Indian Chamber of Commerce and Industry, Coimbatore.

Be it home-made food, interior designs, jewellery designing, or financial advisory services, more women are getting into these segments.

It is becoming increasingly common to find women heads of industries at industrial association meetings.

With several schemes by the government to encourage women entrepreneurship, the number of women starting industries is also increasing, says S. Asokan, general manager of District Industries’ Centre, Coimbatore.

V. Lakshminarayanaswamy, president of Southern India Engineering Manufacturers’ Association, says that more number of women are getting into family businesses. There are women first generation entrepreneurs in rural areas too, starting small-scale industries.

However, there is scope for more women to get into the manufacturing sector. One reason for the relatively less number, compared to the service sector, could be the risk factors involved in starting a manufacturing unit, he says.

However, with better awareness the situation would improve.

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