New campaign for Swachh Bharat Mission in six cities

Aimed at sanitising six cities of the National Capital Region (NCR), the Ministry of Urban Development is coming up with a new campaign named ‘Asli Tarakki’ (real development), which will be replicated in other States if it succeeds.

About 450 young men and women with “communication skills and leadership qualities” have been selected as “lead motivators” to spread awareness on Prime Minister Narendra Modi’s flagship Swachh Bharat Mission.

MoU signed

An MoU was signed by the Nehru Yuvak Kendra (NYK) in the presence of Minister of Urban Development Venkaiah Naidu. “As per the MoU, NYK will deploy 50 enthusiastic and motivated youth experienced in public speaking for 52 days in each of the five municipal areas of Delhi [New Delhi, North Delhi, South Delhi, East Delhi and Delhi Cantonment], Faridabad, Gurgaon, Ghaziabad and Noida for a mass awareness movement for successful implementation of the Swachh Bharat Mission,” the Ministry spokesperson said in a press statement.

A two-day orientation workshop, followed by “further training”, will be held for volunteers to fire up the campaigns through “elocution, cultural performances, and nukkad nataks.”

Impressed by the features of the campaign, Mr. Naidu asked the officials and NYK to “ensure its success” so that it could be emulated by other States.

Iran Israel US Conflict: Coimbatore – Sharjah, Abu Dhabi Flights Temporarily Cancelled

Amid rising tensions in the Gulf following US and Israeli strikes on Iran, Coimbatore–Sharjah and Coimbatore–Abu Dhabi f...

Students, teachers and parents celebrate Checkpoint milestone at Spectrum Northern Lights School, Coimbatore

Spectrum Northern Lights School in Coimbatore celebrated its Primary Checkpoint Examination results, recognising student...

Union MoS Muralidhar Mohol reviews Coimbatore Airport expansion works

Union Minister of State for Civil Aviation Muralidhar Mohol held discussions with airport officials at Coimbatore Airpor...

Dr S Rajasekaran receives Bharat Ratna Lata Mangeshkar Vaidyak-Ratna Award

Ganga Hospital Chairman Dr S Rajasekaran was honoured as the first recipient of the Bharat Ratna Lata Mangeshkar Vaidyak...

Union Budget 2026 lays roadmap for manufacturing, MSMEs and skills: CII Southern Region

CII Southern Region said Union Budget 2026–27 provides policy support for manufacturing, MSMEs, agriculture and skills,...

1054 Park Group students set world record in e-waste awareness drive

A total of 1054 students from Park Group of Institutions created a world record in Coimbatore by identifying and categor...