Kumaraguru Institutions heralds Yugam 2024 with a stunning website launch, promoting mental health awareness through a blend of stunts, music, and interactive challenges.
Coimbatore: The unveiling of the Yugam 2024 website at Kumaraguru Institutions was nothing short of spectacular. The techno-cultural sports fest, renowned as South India’s largest, announced its arrival for the upcoming year on 17 February 2024, with a dynamic launch event at The Orb, the institution's campus hub.
The event unfurled to the melodious sounds of Agratha, a band whose musical renditions captivated the audience, setting an uplifting tone for the website launch. In a showcase of courage and commitment, 'Team MRZ' stunt performers carried out breathtaking bicycle stunts, all while brandishing mental health awareness boards, drawing attention to the pivotal issue in a creative and engaging manner.
Outside the Mahalingam Vigyan Bhavan, a symbol of student involvement and artistic expression was on display as students imprinted their hands on a canvas. This participatory act culminated in the dramatic reveal of the fest's official website, YUGAM.IN, to the cheer of onlookers.
Yugam's fresh approach this year introduced the Yugam Selfie Challenge, an interactive segment that tapped into the digital zeitgeist. Participants enthusiastically engaged in capturing and sharing their fest experiences via selfies, spurring a social media contest where popularity and likes determined the victors, along with coveted prizes.
Amidst the festivities, a drama troupe staged a compelling skit that pierced through the silence surrounding mental health. Their non-verbal narrative was a profound call to break stigmas and foster a community of understanding and support, resonating with the overarching Socio-Constant Theme of the event.
The event unfurled to the melodious sounds of Agratha, a band whose musical renditions captivated the audience, setting an uplifting tone for the website launch. In a showcase of courage and commitment, 'Team MRZ' stunt performers carried out breathtaking bicycle stunts, all while brandishing mental health awareness boards, drawing attention to the pivotal issue in a creative and engaging manner.
Outside the Mahalingam Vigyan Bhavan, a symbol of student involvement and artistic expression was on display as students imprinted their hands on a canvas. This participatory act culminated in the dramatic reveal of the fest's official website, YUGAM.IN, to the cheer of onlookers.
Yugam's fresh approach this year introduced the Yugam Selfie Challenge, an interactive segment that tapped into the digital zeitgeist. Participants enthusiastically engaged in capturing and sharing their fest experiences via selfies, spurring a social media contest where popularity and likes determined the victors, along with coveted prizes.
Amidst the festivities, a drama troupe staged a compelling skit that pierced through the silence surrounding mental health. Their non-verbal narrative was a profound call to break stigmas and foster a community of understanding and support, resonating with the overarching Socio-Constant Theme of the event.