Tata Motors plans to produce Jaguar Land Rover (JLR) cars at a new $1 billion (9000 crore) plant in Tamil Nadu. This marks the first full manufacturing of JLR cars in India, targeting domestic sales and exports.
Coimbatore: In a major industry development, Tata Motors has announced its plans to establish a new $1 billion manufacturing facility in Tamil Nadu for producing Jaguar Land Rover (JLR) luxury cars. This move marks the first time JLR-branded vehicles will be entirely manufactured in India, according to sources close to the project.
The initiative is expected not only to boost Tata’s domestic market presence but also to expand its export capabilities. Despite the confidentiality of the project details, insights suggest that the cars manufactured will cater both to the Indian market and to various international markets.
Tata Motors, which took over JLR in 2008, has remained tight-lipped about the specifics of the vehicles to be produced and the intended production capacity of the plant. As of now, JLR's presence in India involves selling models like the Range Rover Evoque and the Jaguar F-Pace, which are primarily imported either as complete units or as kits assembled near Pune.
This strategic move is anticipated to significantly bolster Tata Motors' revenue, which has seen a substantial uplift from strong global demand for JLR’s range of vehicles. The company’s financial uplift in the year ending March 2023 marked its first profit in five years, driven by a notable 22% surge in JLR's global retail sales.
Although the exact models to be produced at the new factory remain undisclosed, the expansion into full manufacturing within India signifies a significant shift in JLR’s operational strategy, which has traditionally relied on its manufacturing bases in Britain and other global locations. This development indicates a significant shift towards localizing production to meet growing market demands within India and beyond.
The initiative is expected not only to boost Tata’s domestic market presence but also to expand its export capabilities. Despite the confidentiality of the project details, insights suggest that the cars manufactured will cater both to the Indian market and to various international markets.
Tata Motors, which took over JLR in 2008, has remained tight-lipped about the specifics of the vehicles to be produced and the intended production capacity of the plant. As of now, JLR's presence in India involves selling models like the Range Rover Evoque and the Jaguar F-Pace, which are primarily imported either as complete units or as kits assembled near Pune.
This strategic move is anticipated to significantly bolster Tata Motors' revenue, which has seen a substantial uplift from strong global demand for JLR’s range of vehicles. The company’s financial uplift in the year ending March 2023 marked its first profit in five years, driven by a notable 22% surge in JLR's global retail sales.
Although the exact models to be produced at the new factory remain undisclosed, the expansion into full manufacturing within India signifies a significant shift in JLR’s operational strategy, which has traditionally relied on its manufacturing bases in Britain and other global locations. This development indicates a significant shift towards localizing production to meet growing market demands within India and beyond.