A special keynote session was organised by TiE, Coimbatore on 'Smart Insights of Digital Marketing' at PSGIM. The session focussed on imparting real-time knowledge, ideas and current methods practiced in the field of digital marketing.
R.Nandagopal, Director of PSGIM in his welcome address appreciated TiE for their continued efforts in organising such special sessions on such current trending topics. He also emphasized that digital marketing plays a major role in today's business.
Jayanthra Jayachandran, Director and CEO of Angler Technologies, shared that digital mediums provides more focus and allows us to measure the outcomes. He also said that SEO plays a crucial role in establishing and strengthening the brand presence, globally. He shared a few case studies pertaining to the improvement achieved by companies through various digital marketing platforms.
Karthi Eashwaran, Co-Founder of TicketGoose shared his personal experiences about his education, early career and his experience in USA. He revealed that it took him close to 2 years to sell the first ticket after launching TicketGoose in 2007. He affirmed that his company got great recognition and support from the people, after opting digital marketing. He stated that the communication cycle is incomplete in traditional marketing methods, on contrary in digital marketing the engagement is high and the target customers can be easily reached.
Hemalatha Madathil, Founder of Ganancia 360, a well-established brand communication firm with global presence, shared with the gathering her 20 years of experience in the field of branding, promotion and marketing. Though, digital marketing is evolving big-time, traditional marketing is also preferred by people, who are not tech savvy and those who have aversion towards gadgets. She emphasized that through digital marketing accountability becomes more transparent and the results can be measured instantaneously. It's very important to keep updating the marketing techniques, in order to have a sustained customer retention, she said. She discussed the aspects and strategies of mobile optimisation, visual story telling methods, quick response and current digital marketing platforms and their implications in brand promotion.
The session proved to be a great platform for the budding entrepreneurs, start ups and students as they had a lot of take from the knowledge shared by the expertise in the field of digital marketing. An interactive session was organised at the end of the session, allowing the participants to clear their queries with the keynote speakers.
R.Nandagopal, Director of PSGIM in his welcome address appreciated TiE for their continued efforts in organising such special sessions on such current trending topics. He also emphasized that digital marketing plays a major role in today's business.
Jayanthra Jayachandran, Director and CEO of Angler Technologies, shared that digital mediums provides more focus and allows us to measure the outcomes. He also said that SEO plays a crucial role in establishing and strengthening the brand presence, globally. He shared a few case studies pertaining to the improvement achieved by companies through various digital marketing platforms.
Karthi Eashwaran, Co-Founder of TicketGoose shared his personal experiences about his education, early career and his experience in USA. He revealed that it took him close to 2 years to sell the first ticket after launching TicketGoose in 2007. He affirmed that his company got great recognition and support from the people, after opting digital marketing. He stated that the communication cycle is incomplete in traditional marketing methods, on contrary in digital marketing the engagement is high and the target customers can be easily reached.
Hemalatha Madathil, Founder of Ganancia 360, a well-established brand communication firm with global presence, shared with the gathering her 20 years of experience in the field of branding, promotion and marketing. Though, digital marketing is evolving big-time, traditional marketing is also preferred by people, who are not tech savvy and those who have aversion towards gadgets. She emphasized that through digital marketing accountability becomes more transparent and the results can be measured instantaneously. It's very important to keep updating the marketing techniques, in order to have a sustained customer retention, she said. She discussed the aspects and strategies of mobile optimisation, visual story telling methods, quick response and current digital marketing platforms and their implications in brand promotion.
The session proved to be a great platform for the budding entrepreneurs, start ups and students as they had a lot of take from the knowledge shared by the expertise in the field of digital marketing. An interactive session was organised at the end of the session, allowing the participants to clear their queries with the keynote speakers.