SKASC to host two-day national conference on Viral Marketing of Financial Services


Department of Commerce of Sri Krishna Arts and Science (SKASC), Coimbatore will host two-day national conference on ‘Viral Marketing of Financial Services’ on 5 and 6 January 2017. This national conference will be inaugurated by Dr. Avinandan (Avi) Mukerjee, Dean, School of Business, Clayton State, University, Georgia, USA and Gajendra Kothari, MD& CEO Etica Wealth Management Pvt Ltd, Mumbai, will be Guest of Honor for the session.

The inaugural function will be presided over by S. Malarvizhi, Chairperson and Managing Trustee, Sri Krishna Institutions. Dr. K. Sundararaman CEO, Sri Krishna Institutions, will deliver the inaugural address of the conference and Dr. P. Babagnanakumar, Principal of the college will present the theme and concept note of this conference.  

A press release from this educational institution stated that the two day national conference has been allotted under two programmes; Power of Social Network which is scheduled to be hosted on 05 January 2017 and internet banking, marketing automation and services which is scheduled on to be hosted on 6 January 2017.

Around 85 paper presentations from colleges across India are expected to present their research papers at this conference. The proceedings of the conference will be published in a reputed ISBN journal.

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