Hip Hop Aadhi performed live and interacted with fans during the promotion of PT SIR movie at Brookfields Mall, Coimbatore on May 26. The excitement included live performances of popular tracks.
Coimbatore: On May 26, Brookfields Mall witnessed a special event as Hip Hop Aadhi, the star of the upcoming film PT SIR, along with the film crew, met with fans to promote their new project.
During the event, Aadhi treated the audience to lively performances of "Kovai Anthem" and "Vaadi Pulla Vaadi," stirring enthusiasm among the spectators who joyously joined in singing.
In interactions with the press, Aadhi shared insights into the film's promotional journey, humorously noting that the hectic schedule had them looking like zombies, yet they felt energetically alive inside. He emphasized that although PT SIR is a comedy, it delves into serious issues too.
Discussing the changing dynamics of film viewership, Aadhi spoke about the emergence of OTT platforms as a new normal post-theatrical releases, allowing films to reach a wider audience. He expressed that while over-the-top viewing options have slightly decreased theater visits, the overall impact on film success was still undecided.
Director Karthik, also present at the event, highlighted that PT SIR resonates particularly well with women, dealing with the psychological aftermath women face following assaults. He observed that the audience now scrutinizes movies more critically, discussing themes and narratives rather than just star power, prompting families to watch films together in theaters if the narrative is strong.
During the media interaction, a young woman, overwhelmed at meeting Hip Hop Aadhi, was moved to tears, expressing that she had long hoped for this moment.