While there are umpteen clothing and accessories options for Women this festive season, what about Men, normally an ignored lot? Men are as much style conscious as Women are; just that the options to customize clothing to suit their persona are very limited.
The clothing trend for men across the globe has shifted, it’s no more conventional colours and stripes. In fact, you can see men sporting stylish cuts and fitted clothing which trumpets masculinity in every way. Once it was the faded colours and stripes that were the option for men clothing, in this era it's the bright hues with abstract prints,floral designs that Men adore and adorn.
Though Coimbatore has sparse option when it comes to customized men clothing, yet we at SimpliCity found our way through to get you some distinct ideas that you can opt for this Diwali to look stylish and savvy.
“Play with prints it’s the trend of the season,” says Rajesh Bohra, the Owner of Roasted Sand, the first clothing store across the globe that provides customized casual shirts for men.

“Just as Indian women, the men in India have a very distinct body type. Unlike abroad, in India the balance of the shoulder length is almost equal to the waistline. Most of the men don’t have the v-shaped body even if they are thin; hence following an industry-sized prototype shirt will not give the defined look.To address these situations, we came up with customized clothing options", expressed Rajesh as he showcased his latest Diwali Collection.

"The in-vogue style for this Diwali is Shirtzers, a combination of shirt that can be worn as a blazer too. It is designed with crisp fabrics, pastel and monotone shades too, along with unique button styling that makes it different than the usual blazer or shirt. Ethnic wear is usually the look for diwali but how you can make it stylish is by wearing contemporary fabrics and patterns like digital prints and bright shades than the usual maroons and golds", says Rajesh.

Apart from carrying the contemporary fusion style, in the recent times, Veshti, the traditional south Indian dhoti, is most preferred by the people, especially youngsters. Especially after the Jallikattu protests, youngsters opt to wear traditional attires at least during festivities in a bid to stamp their approval of tradition.

Photo Courtesy: Ramraj
Speaking on this a retailer dealing in traditional attires for Men said that "Yes, the trend has changed. Youngsters opt to wear Veshtis' during festivities like Diwali and Pongal. Yet draping Veshti isn't that easy. The regular users could just wrap it in less than a minute but new explorers of Veshti find it difficult to wear and importantly carry themselves well.There is always an apprehension that it would slip off the waist. To address these issues are the trending 'Velcro Dhoti'. Noted brands like Ramraj are most preferred by the youngsters as they reduce the glitch of draping. Just stick the velcro and it drapes perfectly".

Photo Courtesy: Ramraj
“Indian festivals are incomplete without the ethnic look; as culture associated the south Indian look is incomplete without a veshti, but most of the youngsters avoid wearing it because they feel it uncomfortable. Now with a simple Velcro option even a 6-month baby can be dressed in a Veshti comfortably.” stated Kanagaraj who was busy purchasing for his son-in-law and his grandson for Diwali at RS Puram.
So, Men, this Diwali look beyond the regular Shirts, Jeans, Kurta Pyjama, et al as there is so much more the city has to offer to make you look like a completely stylish yet ethnically rooted.
Click here to read our special articles on Deepavali.
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Diwali Special: Customized Designer Clothing sets the trend this Diwali in Coimbatore. - Click here
Coimbatore Diwali Special: Stylish Jewellery eclipses hunger for gold. - Click here