World Soil Day: Awareness programs conducted across Coimbatore by Soil Save Movement

Volunteers of the 'Mazhai Udumalai' and 'Save Soil' movements organized awareness programs, distributed 'Save Soil' stickers to motorists, and explained the purpose of this movement.


Coimbatore: On World Soil Day, awareness programs to stop and reverse soil degradation were held on Monday at Adiyogi, Isha Yoga Center by 'Save Soil' Movement.

The volunteers of the 'Save Soil' Movement also conducted awareness programs across Coimbatore district, including in Lakshmi Jewellery, Palamudhir Station, Disha School in Pollachi, and Jeweller's Road, Netaji Maidan and Government Hospital in Udumalpet.



The volunteers of the movement created awareness among the public by carrying 'Save Soil' banners, distributing pamphlets and distributing free saplings.

Apart from this, the volunteers of the 'Mazhai Udumalai' and 'Save Soil' movements organized awareness programs, distributed 'Save Soil' stickers to motorists, and explained the purpose of this movement. “Soil fertility is decreasing very fast in the world. According to the UN, about 52 percent of the world's agricultural land has lost its fertility. Scientists say that soil can be called soil only if it contains at least 3 percent organic matter. However, 63 percent of agricultural land in India has an organic matter content of less than 0.5 percent," explained a volunteer of the 'Save Soil' movement.

Additionally, over 1,000 awareness initiatives were held across the globe to nudge respective Governments to act urgently to combat soil extinction. In India, Save Soil events were conducted in more than 100 locations. In the APAC region, restaurants screened 'Save Soil' videos before and after the FIFA World Cup matches. 'Save Soil' gatherings were held in front of the parliament across 18 cities.

Sadhguru who is leading the 'Save Soil' Movement kick-started the global #ScoreforSoil campaign. The campaign, against the backdrop of the Football World Cup, encourages people to put up a video on social media of their best football shot and #ScoreForSoil in support of the Save Soil movement.

The 'Save Soil' Movement is also urging nations to mandate 3-6 percent organic content in agricultural soils across the world through policy-driven initiatives. This is the minimum organic content required to keep the soil fertile and capable of yielding food. The movement comes at a time when the Food and Agriculture Organization (FAO) predicts crop yields to fall by up to 50 percent in certain regions by 2050 due to climate change and soil extinction.

Understanding the urgency of preserving soil, Sadhguru launched the Save Soil Movement and in March 2022, undertook a 100-day, 30,000 km solo bike journey across 27 nations. He rode across Europe, Central Asia, the Middle East, and 11 Indian states meeting experts, celebrities, elected representatives, and the general public, bringing to the fore the urgent threat of soil degradation. The movement in a short span, reached over 3.91 billion people, and 81 nations have committed to framing soil-friendly policies. 11 States have signed a Memorandum of Understanding with Isha Outreach to Save Soil.

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