On World Environment Day, Cauvery Calling Successfully Kick-starts Tree Plantation Drives at Madurai.
On World Environment Day, Cauvery Calling Successfully Kick-starts Tree Plantation Drives at Madurai.

With an aim to plant 1.1 cr trees in Tamil Nadu this year, Cauvery Calling, on the occasion of World Environment Day, kick-started its series of tree plantation drives in the state. As a part of this, a tree plantation ceremony was conducted, June 5th, at the Isha Nursery, Melakkal Main Road, Thuvarimaan. MSP Elangovan, Vice President of TN Chamber of Commerce & Industries, and Dr I Chinna Thurai, retired Joint Director, Animal Husbandry, present Secretary of the Union Club attended the event as a special guest.

Similar to this event, tree planting ceremonies have been organized in all the major districts of Tamil Nadu and Pondicherry on June 4th and 5th. Around 1.6 lakh trees would be planted on nearly 140 farmers’ land. Farmers are planting valuable timber trees such as teak, red sandalwood, banyan, neem, mahogany, and rosewood which while improving their economic conditions benefits the environment.

Cauvery Calling Movement was launched by Sadhguru in 2019 to rejuvenate the Cauvery River and to improve the economy of the farmers who depend on it. It aims to plant 242 crore trees in the agricultural lands in the Cauvery basin areas of Tamil Nadu and Karnataka. Last year the movement achieved the stupendous milestone of planting one crore trees in Tamil Nadu.
With an aim to encourage tree-based agriculture, the movement provides saplings to the farmers at a subsidized cost of Rs 3. The Cauvery Calling volunteers are regularly reaching out to the farmers, encouraging them to adopt tree-based agriculture. It is also assisting farmers in selecting trees that suit their soil and in conducting training sessions to facilitate the seamless adoption of the method. The movement further plants lakhs of saplings on memorials and birthdays of Nammazhwar, Nel Jayaraman, and Maram Thangaswamy. All three of them have supported and mentored the various environmental works of Isha from the beginning.