Vasanthi Motors launched Coimbatore's first Hero Premia showroom near Sungam on Monday, showcasing premium Hero MotoCorp motorcycles. The dealership offers high-end bikes, including Harley Davidson models, in a modern setting with customization options.
Coimbatore: Vasanthi Motors, a prominent automobile dealership in Coimbatore, has inaugurated the city's first Hero Premia showroom near Sungam on Monday. This premium dealership, a new concept from Hero MotoCorp, showcases high-end motorcycles in a modern and sophisticated environment.
The showroom was officially launched by Asutosh Varma, National Sales Head of Hero MotoCorp, along with Rama Rao, Zonal Head – Sales, Hero MotoCorp, and M.P.Prem Anand, Managing Director of Vasanthi Motors.
Speaking to the media, Asutosh Varma highlighted that this is the first Premia Dealership in Coimbatore and the fourth in Tamil Nadu. He described the Premia dealerships as state-of-the-art, phygital showrooms exclusively featuring premium vehicles.
The new showroom will display an impressive lineup of high-end motorcycles, including Vida by Hero (premium EV Scooters), Karizma XMR, Hero X Pulse, Hero Mavrick 440, and select Harley Davidson motorbikes. This diverse range is made possible due to Hero MotoCorp's partnership with Harley Davidson Motor Company.
Varma emphasized that the Premia showroom goes beyond just showcasing products. It offers advanced customization options, allowing customers to visualize their desired motorcycles on a configurator and explore various accessories. Expert staff are available to provide in-depth information about the technical capabilities of each product.
Regarding the expansion plans for Premia showrooms, Varma revealed that there are currently 50 such dealerships across India, with plans to increase this number to 100 exclusive outlets in the near future.
M.P.Prem Anand, Managing Director of Vasanthi Motors, stated that this new dealership segment from Hero is designed to provide an enhanced customer interface. He mentioned that the showroom would house popular models such as the Harley X440, Hero Karizma XMR, Vida V1, and the powerful Hero Mavrick 440.
The inaugural day saw more than 15 newly booked vehicles being handed over to customers, with Asutosh Varma personally handing over the keys and welcoming them to the Hero family.
This new Premia showroom marks a significant step in Hero MotoCorp's push into the premium motorcycle segment, offering Coimbatore residents access to high-end two-wheelers in a luxurious and technologically advanced retail environment.
The showroom was officially launched by Asutosh Varma, National Sales Head of Hero MotoCorp, along with Rama Rao, Zonal Head – Sales, Hero MotoCorp, and M.P.Prem Anand, Managing Director of Vasanthi Motors.
Speaking to the media, Asutosh Varma highlighted that this is the first Premia Dealership in Coimbatore and the fourth in Tamil Nadu. He described the Premia dealerships as state-of-the-art, phygital showrooms exclusively featuring premium vehicles.
The new showroom will display an impressive lineup of high-end motorcycles, including Vida by Hero (premium EV Scooters), Karizma XMR, Hero X Pulse, Hero Mavrick 440, and select Harley Davidson motorbikes. This diverse range is made possible due to Hero MotoCorp's partnership with Harley Davidson Motor Company.
Varma emphasized that the Premia showroom goes beyond just showcasing products. It offers advanced customization options, allowing customers to visualize their desired motorcycles on a configurator and explore various accessories. Expert staff are available to provide in-depth information about the technical capabilities of each product.
Regarding the expansion plans for Premia showrooms, Varma revealed that there are currently 50 such dealerships across India, with plans to increase this number to 100 exclusive outlets in the near future.
M.P.Prem Anand, Managing Director of Vasanthi Motors, stated that this new dealership segment from Hero is designed to provide an enhanced customer interface. He mentioned that the showroom would house popular models such as the Harley X440, Hero Karizma XMR, Vida V1, and the powerful Hero Mavrick 440.
The inaugural day saw more than 15 newly booked vehicles being handed over to customers, with Asutosh Varma personally handing over the keys and welcoming them to the Hero family.
This new Premia showroom marks a significant step in Hero MotoCorp's push into the premium motorcycle segment, offering Coimbatore residents access to high-end two-wheelers in a luxurious and technologically advanced retail environment.