"Ram, Kalyani, Parvathi and Padmavathi are being pushed inside the starting stall. The starter is up and they are running....little slowly out there is Parvathi, more slower is Padmavathi….as they go past 800....Ram has a lead of two lengths. I don't think that he is in any danger of being caught....Ram holding on to win the race. Parvathi finishing with a notable second....." demonstrated S.Subramanian, whose voice gallops faster than the horses on the race track. Yes, Madras born Subramanian is a well known sports commentator and his skills have made him a ' horse race commentator '. He was born to Shankara Iyer and Padmavathi of Egmore. Shankara Iyer had been the owner of the hotel ' Padmavathi Vilas '. The commentator had done his MBA from the Loyola Institute of Business Administration and cut his teeth at Pidilite Industries, the manufacturers of the popular adhesive ' Fevicol '.
"Ram, Kalyani, Parvathi and Padmavathi are being pushed inside the starting stall. The starter is up and they are running....little slowly out there is Parvathi, more slower is Padmavathi….as they go past 800....Ram has a lead of two lengths. I don't think that he is in any danger of being caught....Ram holding on to win the race. Parvathi finishing with a notable second....." demonstrated S.Subramanian, whose voice gallops faster than the horses on the race track. Yes, Madras born Subramanian is a well known sports commentator and his skills have made him a ' horse race commentator '. He was born to Shankara Iyer and Annapoorani of Egmore. Shankara Iyer had been the owner of the hotel ' Padmavathi Vilas '. The commentator had done his MBA from the Loyola Institute of Business Administration and cut his teeth at Pidilite Industries, the manufacturers of the popular adhesive ' Fevicol '.
"I began to work with Pidilite as their resident manager. Those were the times when I had to interact with 100 Fevicryl teachers. Their main job was to conduct painting contests. The contestants used our products. All these teachers used to canvas and carry out contests in institutions regularly. I used to guide and work with them. The winners of these contests were chosen by me. I became guilty at one stage for I was just using my position to decide the winner. Therefore I learnt how to use ' Pidilite ' products and paint. My conscious had pricked me. My work experience had made me aware of the nuances and therefore it was relatively easy to pick up," smiled Subramanian while sharing his experiences. The gentleman is a singer, trainer, painter, sports commentator and a dubbing artist as well. Subramanian is a professional violinist too. He is married to Ramadevi and their son Giriesh is pursuing his post graduate education at Canada.
Subramanian has lent his voice to top corporates like LIC, Amway, KMCH, Eye Foundation etc., He is much sought after for his expertise during ' race time ' for his real time speed and accuracy are much appreciated. " My commentary is heard by 800,000 people at one go. I wish to share some of the facts connected with racing. The people interested in betting can pay and collect their money from ' Book makers ' in the respective centres. Inter venue betting is a reality. The interval between two races is just half an hour and the turnover will be in hundreds of crores. Its pumped in by the punters. The race is considered to be fine only if the stipendary stewards decide on the clean conduct. The commentators are adept with a lot of information connected with horses and racing. We pick up the information connected with the horses, their blood line, jockeys, owners, race tracks, training, feeding, health etc., Our commentary will reflect our experience along with the delivery. The profession is quite rewarding but we have physical limitations. Punctuality, speed, concentration, attention to detail etc., are extremely important. I just work during the seasons. People like us are paid by the minute for our words gallop along with the horses and at times our words wait at the finishing point ahead of the winner, " smiled Subramanian while talking about his work and the skills picked up by him over the years. He does about 17 to 20 horse racing schedules per season and its just in minutes each day.
"You see smart work and preparation are important. The famous Usain Bolt has just spent about less than 40 seconds in the Olympics in order to win four medals. He is ' the ' world famous sprinter in recent history. Similarly our work is also visible only briefly. However it is the preparation of a life time. We have to remember details pertaining to thousands of horses and be able to recall in a jiffy. We understand the meaning of the words of Bill Gates - Business at the speed of thought," added Subramanian. While his commentaries are ' rapid fire ', his work on the canvas takes months for he is keen to deliver quality. He wants his works to speak for a thousand years.
Impressive & Innovative Associates was founded by Subramanian and he has released over 150 CD's on a number of subjects. A majority of them are in Tamil. The subjects include titles like - stress free success in exams, diseases of the affluent, why are we doing something plus question and answer formats related to Hinduism. He is a spiritual minded person who has extensive knowledge of samskaras and slokhas. Subramanian is also a professional soft skills trainer. The PASE ( Product & System Education ) meetings for Amway are conducted by Subramanian. He has also lent his voice for a number of projects connected with the films division. " I met Dr.A.P.J.Abdul Kalam after the tsunami and he was along with me when I gave the voice over for the films division documentary on the tsunami. Our concept is called as ' Cromoki ' where we mix the audio over an existing video. I picked up the ability to run my voice with the horses because of my training in Caratic music. Word play, intonation, facts, pedigree, hints etc., at great speed are part of my job. To err is human is not implementable here, " shared the innovative Coimbatorean. He has settled down in the textile city post 1990. Subramanian proved his point through a demo by singing a ' Thodi ragam swaram ' instantly. His ' Kapi ' ragam could beat an instant Coffee.
Subramanian has even prepared awareness material for cow protection for a Hyderabad based organization. He works tirelessly by the hour and his daily broadcasts are loved by many. "Every morning I post an audio message for my contacts and it is being heard by 100,000 people everyday approximately. I am doing so because ancient Indian wisdom tells us that a person who keeps his wisdom within his circle is a great sinner. Let us earn some joy by sharing our knowledge and wisdom," stated Subramanian. Usually people are known ' Jack of All, Master of None '. Here is a ' Master of All '.